Sue Bird joins NBC Sports as WNBA analyst bringing experience and storytelling to league coverage
TOI GLOBAL DESK | TOI GLOBAL | Apr 09, 2026, 03:24 IST
Sue Bird joins NBC Sports as WNBA analyst bringing experience and storytelling to league coverage
Sue Bird is stepping into a new chapter of her career, joining NBC Sports as a studio analyst for WNBA coverage during the league’s 30th season. Along with studio work, she will host feature stories highlighting players and teams, with extended content available on Peacock. NBC will air more than 20 games, including playoff matchups and the Finals, while also bringing back the iconic “Roundball Rock” theme by John Tesh. Bird brings prior media experience from her podcast and work with ESPN. Her legendary playing career includes four titles with the Seattle Storm, 13 All-Star selections and a record for all-time assists. She also won two NCAA titles with UConn Huskies women's basketball and five Olympic gold medals, continuing her impact on the game.
Sue Bird is stepping into a new role this season, joining NBC Sports as a studio analyst for WNBA coverage. The league’s 30th season tips off on May 8, and Bird will also host special feature stories that give a closer look at players and teams, with some content airing on TV and extended versions on Peacock.
Bird said this move felt right after thinking about broadcasting for a long time. “Given NBC’s history and where the WNBA is now, I am excited to be part of it,” she said. She also shared that finding the right network and people mattered before making the decision.
NBC’s coverage will bring back the famous “Roundball Rock” theme by John Tesh, a song many basketball fans instantly recognize. The network is set to air more than 20 games this season, including playoff matchups and the WNBA Finals.
Bird already has some media experience. She has worked on podcasts like “Bird’s Eye View” and spent years with ESPN doing alternate broadcasts alongside Diana Taurasi during major college games. “I really enjoy telling stories as it’s something that comes naturally to me,” Bird said.
Her playing career speaks for itself. She won four titles with the Seattle Storm and spent 19 seasons with the franchise. She finished as the league’s all-time leader in assists and was selected as an All-Star 13 times. Before that, she led UConn Huskies women's basketball to two national championships and was the No. 1 pick in the 2002 draft.
Bird was inducted into the Naismith Basketball Hall of Fame in 2025 and also won five Olympic gold medals with Team USA. Now, she moves from the court to the studio, bringing her experience to fans in a different way.
Bird said this move felt right after thinking about broadcasting for a long time. “Given NBC’s history and where the WNBA is now, I am excited to be part of it,” she said. She also shared that finding the right network and people mattered before making the decision.
NBC’s coverage will bring back the famous “Roundball Rock” theme by John Tesh, a song many basketball fans instantly recognize. The network is set to air more than 20 games this season, including playoff matchups and the WNBA Finals.
Bird already has some media experience. She has worked on podcasts like “Bird’s Eye View” and spent years with ESPN doing alternate broadcasts alongside Diana Taurasi during major college games. “I really enjoy telling stories as it’s something that comes naturally to me,” Bird said.
Her playing career speaks for itself. She won four titles with the Seattle Storm and spent 19 seasons with the franchise. She finished as the league’s all-time leader in assists and was selected as an All-Star 13 times. Before that, she led UConn Huskies women's basketball to two national championships and was the No. 1 pick in the 2002 draft.
Bird was inducted into the Naismith Basketball Hall of Fame in 2025 and also won five Olympic gold medals with Team USA. Now, she moves from the court to the studio, bringing her experience to fans in a different way.