The Monkey With the Orange Toy: What Punch’s Story Really Tells Us

TOI GLOBAL | Feb 23, 2026, 13:37 IST
Viral macaque’s Ikea comfort toy sells out
A viral video of Punch, a baby Japanese macaque born July 26, 2025, at Ichikawa City Zoo, sparked outrage after footage showed him being dragged by an adult female. Online viewers condemned the incident as cruelty. However, the episode reflects the rigid social hierarchy of Japanese macaque society rather than simple aggression.
Punch, a 7-month-old macaque, being raised at Japan’s Ichikawa City Zoo, is winning hearts globally after clips of him being rejected by other monkeys and clinging on to a stuffed toy for comfort, went viral

The viral video of Punch, a baby Japanese macaque born on July 26, 2025, at Ichikawa City Zoo, showed him being dragged by an adult female. This sparked intense outrage online, with many viewers calling it cruel and mourning him as a victim. However, the situation reveals much more about primate social structure and ourselves than just simple aggression.



Punch was rejected by his biological mother at birth. He was hand-raised by zookeepers and grew attached to an orange IKEA plush toy, which served as a comfort object. In psychological terms, such items help reduce stress and anxiety in infants who lack maternal care, whether they are human or not. However, in macaque society, emotional support does not mean social skill.



Japanese macaques (Macaca fuscata) live in highly ranked troops. Rank is passed down strictly through the mother, which influences access to food, alliances, grooming networks, and long-term safety. Mothers act as caregivers and teachers of hierarchy, showing infants how to approach, submit, avoid eye contact, and follow dominance rules. Without a mother’s guidance or inherited rank, Punch entered the troop without social grounding. He lacked the signs that guide macaque interactions. The adult female's actions, which the zoo clarified were likely a protective response to her own infant, show not malice but the enforcement of social boundaries necessary for group stability.



What people saw as bullying, when viewed through an ethological lens, appears as social regulation. Still, the sadness people feel is not entirely misplaced. Punch’s attachment to the soft toy represents both resilience and loss. It shows a basic need for physical security after being rejected by his mother. It also emphasizes the difference between emotional attachment and social belonging.



When humans see a small monkey clinging to a toy, we instinctively project our feelings of loneliness, trauma, and injustice onto a system driven by evolutionary rules rather than human morality. This reaction highlights as much about our empathy and projection as it does about macaque behavior. We see a child seeking love, while the troop sees a juvenile without inherited status.



Punch’s story becomes a complex mix of biology, attachment theory, hierarchy, and digital emotion. It serves as a reminder that animal psychology functions within frameworks that are different from our own, even when their actions reflect our own deepest vulnerabilities.

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  • rank
  • punch
  • ikea
  • ichikawa city zoo
  • macaca